About Us

We are a general trading and distribution company based in Dubai. We focus on addressing the needs of ethnic communities residing in GCC by bringing them products from their home countries that give them a taste of home, away from home.
While our core business is trading & distribution, we provide support to our principals in market entry, portfolio development, packaging development, channel strategy, pricing and margin strategy as well as help with executing local promotions.


Our Values

Growth through operational efficiency
Relationships based on reliability & trust
Innovation in in-store execution
Discipline in everything we do